Well, we don't even know them vaguely. But through a couple of degrees of separation we’ve been writing for the highly successful acoustic-bossa-nova-80s-cover group from France. We’d have to check the folio, but we’re fairly certain this is the first time we’ve written copy for an international pop sensation.

Nouvelle Vague needed a press release for their upcoming Australian tour. It’s always a treat to write for people we admire, and this was a lot of fun. We even pulled out the dictionnaire from the old school days so we could write in some French phrases along the way.

You can read all of it here.

The client was Cartell Music. We certainly hope to rendezvous with them when more touring bands need copywriting or press releases.

Au revoir, and see you at the le gig in December.